Sadé Muhammad

Former Chief Marketing Officer and Chief Impact Officer at TIME

Sadé Muhammad is the former Chief Marketing Officer and Chief Impact Officer at TIME, where she oversaw all integrated marketing and branded content for the global media company. She developed and delivered go-to-market strategies that drove revenue growth across live events, editorial franchises, and digital products. Muhammad transformed the business model from consumer subscriptions to corporate partnerships, building premium offerings including TIME100 and exclusive global events that create intimate spaces for change makers and mission-aligned brands to convene and drive meaningful impact.

She leads a boutique strategic brand advisory serving elite athletes and entertainers at the intersection of culture, commerce, and community. Muhammad also advises communications firms on scaling cultural intelligence and unlocking new client partnerships in premium markets.

With over a decade of experience spanning marketing, digital transformation, and organizational change, Muhammad founded the Representation & Inclusion Practice at Forbes—a revenue-generating business centered on equity as a path to marketing innovation and cultural change. Her work has been celebrated in Digiday, Adweek, and more.