Tariq Farid

Founder/CEO of Edible Brands

Embarking on an extraordinary journey from Pakistan to America at the age of 11, Tariq Farid’s story is a testament to the American dream. Growing up in West Haven, Connecticut, he embraced the spirit of entrepreneurship early on. Tariq’s journey unfolded at a local McDonald’s, where he discovered the transformative power of business systemization.

In a bold move at 17, armed with a $5,000 loan from family and friends, Tariq purchased a flower shop in East Haven, Connecticut, opening the first Edible Arrangements® store in 1999. Within two years, he transformed a single store into four. The venture swiftly evolved into a flourishing franchise empire.

Tariq’s strategic acumen not only shaped the company’s trajectory but also led him to launch Netsolace® in 2001, a software distributor that later evolved into Naranga®. The company provides cutting-edge technology solutions for franchise businesses, including Edible®. Expanding the Edible® ecosystem further in 2003, he founded BerryDirect®, a global supply chain service provider offering reliable sourcing, fulfillment services, and high-quality products.

Today, Tariq serves as Partner and CEO of BroadPeak Capital Group, a private investment firm and parent company of Edible Brands® and its subsidiaries. BroadPeak focuses on direct investments across a variety of industries, including franchising, consumer products, software, business services, and real estate.

Beyond the boardroom, Tariq’s commitment to philanthropy is equally remarkable. In 2013, he established the Tariq Farid Foundation, channeling nearly $1 million annually to causes worldwide, ranging from healthcare and education to refugee support and the fight against childhood cancer. His dedication to giving back reflects a lifelong commitment to making a positive difference in the lives of others.